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Simplify hospo wholesale orders & grow your business

Upstock is a marketplace for wholesale buyers and suppliers. It’s used by thousands of top restaurants, cafes, bars and grocery markets – along with hundreds of their suppliers – to simplify wholesale ordering.

It’s where buyers easily find and order the best selection of amazing wholesale goods – and where suppliers sell to the largest audience of buyers. Upstock simplifies supply chain logistics, significantly reducing costs, waste and hassles. Upstock is made by the team who created Xero.

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The Matchstiq Top 100

Matchstiq's take on Upstock

Upstock is on a mission to greatly reduce friction and waste across the global supply chain, giving buyers and suppliers key competitive advantages to run more profitable and sustainable businesses.

The market opportunity ahead for Upstock

It’s absolutely inevitable that wholesale ordering will be done online. The opportunity for wholesale marketplaces globally is staggeringly large.

The industry is at a stage where the biggest competitor is still email, spreadsheets, pen & paper, and phone calls. We’ve already captured the largest market share in NZ, many times larger than our direct competitors. We already have customers in the US and AU – where we’re expanding our market share. We aim to be one of the world’s top B2B e-commerce platforms.

Why Upstock is a great place to work

Most of our team spent years working together at Xero, which is one of the most highly rated and highly regarded workplaces in NZ. Those same people consider Upstock to be the best place they’ve ever worked. 

We're focused on having fun, building well-crafted software, and growing a business we love for customers we adore.

Our customers are a dream – the best food and drink you can imagine – and we're providing a platform to enable more amazing products to be produced and distributed so the world can enjoy them while reducing so much waste and inefficiency.

We're filling a critical gap in the hospitality industry – capturing key business data that are currently managed with random scraps of paper, texts, emails and phone calls. 

We aim to reduce waste across the food & beverage supply chain, making it more efficient and economical for high quality, environmentally sustainable products to reach a wider market.

We're a lean and agile team in the traditional sense – small and nimble. Our product is the simplest software for the greatest value. We don't try to do everything. We aim to do as little as possible to make something extraordinary. We focus on what will have the biggest impact on the most people.

Get your start



Intermediate/Senior Backend Engineer

Want to be a part of a startup that’s working to improve the lives of your local food suppliers, cafes, restaurants, bars – the owners and their staff? Maybe you want to make a difference working with amazing people on a fun and fulfilling project? Upstock is hiring a backend engineer!

We’re a friendly, highly capable, experienced team – run by key people who designed and built Xero. We’re revolutionising the hospitality scene. Upstock is an essential tool that saves time, reduces costly errors, improves business every day. We've created an app and marketplace that helps hospo businesses grow while being extremely quick and intuitive to use. We’ve got many of NZ’s best food & beverage brands, restaurants, bars and cafes on the platform, along with customers in Australia and the United States.

We're looking for someone who can communicate effectively, is comfortable working remotely, enjoys thinking about the bigger picture, and has a strong understanding of how to build production .NET 5 services. Bonus if you have battle experience in any of the following: AWS/ECS, SQL Server, event-driven systems, EDI or third party integrators.

We’re a small, tight-knit and nimble company that's focused on understanding our customers' problems and solving them in real-time. We define and measure against customer outcomes, not by lines of code written or by tasks completed. We avoid unnecessary meetings. We value growth and learning. You'll have the flexibility to make an immediate impact, that will help shape the company, our product and our customers’ daily lives.

Compensation and benefits 

  • Competitive salary
  • Stock options
  • Flexible work schedule
  • We offer an allowance for your tech equipment and home office
  • Reimbursed meals when dining at a customer’s venue as part of customer visits


  • We're focused on having fun, building well crafted software, growing a business we love for customers we adore
  • Read all about who we are and our guiding principles 
  • We’re a small, early stage team, so you have a lot of influence over shaping our culture 
  • We plan to stay small and grow sensibly, to maintain balance and agility

How to apply

If you're interested, we'd love to connect. Please email us, introducing yourself, including your CV (as a PDF or a link).

Upstock is committed to providing an open, psychologically safe, caring and inclusive workplace where everyone can be their best selves and have a place to thrive. We encourage people of all ages, genders and backgrounds to apply.

Please note that you must have the right to work in NZ for this role.

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