Appetise
About
Making meal planning less admin and more appetising!
We started Appetise to help us eat better, break out of a cooking rut, and explore and discover new recipes in a way that wouldn’t overwhelm us with admin.
We love cooking, and we even enjoy the feeling of having our admin tasks sorted. But what we didn’t love was spending ages figuring out if we had the ingredients, the skills, or if it was the right season to cook recipes we found online.
So we built the best tool to help people eat locally, with variety, but with supermarket value and flexibility. We‘ve been joined by an incredible team and community around the business.
- Location
- Christchurch
- Website
- Visit website
- Founded
- 2021
- Employees
- 11-50
- Industry
- SaaS
- Funding stage
- Seed
Culture
Our space
The Matchstiq Top 2025
Snapshot of Appetise
Meal Planning Made Simple, Sustainable, and Delicious
Appetise helps you discover fresh recipes without the fuss of rigid meal kits, offering supermarket flexibility, minimal packaging, and a world of variety.
Founded by Elise and Toby, Appetise was born from a desire to eat better, break out of cooking ruts, and simplify kitchen admin. By focusing on local, seasonal produce and sensible portioning, you reduce waste (no more condiment sachets clutter!) while enjoying up to 50% cheaper meals than traditional kits.
Best of all, Appetise is free to use. Its partnerships with top food brands—who value customer insights on cooking trends, fund the platform, so you can meal plan at no extra cost.
With tens of thousands of users already benefitting from 2,000+ recipes and weekly curated menus, Appetise empowers you to eat tastier, more sustainable meals, on your terms. It’s a no-brainer for busy people who want to cook more, waste less, and save money.
Working with us
Values
We Win or We Learn
We encourage ambitious thinking and innovation while striving to be the best we can be. We take opportunities and risks and learn fast, together.
Change for the Better
We must continuously improve, even if it is small incremental improvements while enabling MenuAiders to be better people through our recipes and the skills, knowledge, and delight we share with them.
We are strongest as a team
Our team is fundamental to MenuAid's success and we value respect, trust, accountability, collaboration, and authenticity while working together.
Commitment to our Customers
We are a customer-led technology platform that values and respects our customers and our community at its core.