Cake Equity

Democratising Ownership

Cake Equity is helping startups issue equity and manage cap tables without the headaches.

Founded in 2018 by Jason Atkins and Kim Hansen, Cake Equity set out to simplify how startups manage ownership, from cap tables and employee share schemes to investor updates and fundraising simulations.

After early experiments with blockchain, the team zeroed in on a practical pain point: most startups were struggling to manage equity the old-school way, spreadsheets, lawyers, and chaos. Cake digitised it all.

Why Cake Stands Out

Founder-first Built by founders, for founders. Cake is embedded in startup communities and accelerators, with a product-led growth strategy that favours accessibility and ease-of-use.

Growing Globally From humble Aussie roots to serving 10,000+ startups across 15 countries, Cake is now operating in Australia, the U.S., U.K., India, and Singapore.

Backed by Big Names Cake has raised USD $7.3 million, with support from Jason Calacanis (Launch), Rampersand, and others. It hit USD $3.8 million in revenue in 2024, tripling from the year prior.

Milestones - 2018: Founded in Queensland - 2020: Raised $1M pre-seed 2021: Raised $3M seed from Launch and Rampersand 2024: Raised $3.3M follow-on seed, hitting $10M valuation and $3.8M revenue

The Vision To make equity work for everyone, startups, teams, and investors, by removing complexity and unlocking ownership as a growth tool.