Carted
About
Building the future of shopping
Carted is building the future of commerce. Carted enables developers to make commerce seamless by connecting them to millions of merchants and billions of products with a single API.
Put simply, by using Carted’s technology, consumers will have the ability to seamlessly purchase what they have just viewed - whether it was via a video, a gallery of products or social media post.
- Location
- Sydney
- Website
- Visit website
- Founded
- 2021
- Employees
- 11-50
- Industry
- Ecommerce
- Funding stage
- Seed
The Matchstiq Top 2025
Snapshot of Carted
Powering the Future of Commerce
Carted is building the infrastructure to make every piece of content on the internet shoppable.
Through its universal commerce API (UCAPI), Carted enables seamless checkout experiences across any platform, from blogs and news sites to TikTok, Instagram, and messaging apps, removing the friction between content and commerce.
With a bold mission to reshape a $5 trillion industry, Carted is creating the connective layer that brings headless commerce to life.
Founded by ecommerce veterans Holly Cardew and Mike Angell, Carted is backed by top investors including Blackbird, Grok Ventures, TEN13, Tidal, and the founders of Atlassian, Honey, and Shopify. Having just raised one of the largest Seed rounds in Australian startup history (USD $10M), Carted is going big and fast.
Why Carted Is a Great Place to Work
Commerce Meets Creativity Carted is redefining what it means to sell online. If you’re excited about turning every platform into a marketplace and empowering every creator to become a merchant, you’ll love building here.
Massive Technical Challenge, Massive Impact Building a universal checkout engine that works across thousands of ecommerce sites is no small feat. You’ll be solving complex infrastructure problems at scale, with the chance to impact millions of consumers and merchants globally.
A-Grade Founders with Real Experience Holly and Mike have decades of combined experience in ecommerce, from founding and scaling Shopify apps to building at Culture Kings and Fast. They know this space inside-out and they’re just getting started.
Strong Product Vision + User Focus Carted’s roots lie in building for creators and influencers. That DNA drives a deep empathy for users and a relentless pursuit of elegant, developer-friendly solutions.
Backed by Global Giants Carted is supported by a dream syndicate of investors, including founders of Honey, Google Drive, Atlassian, and the teams behind Canva and Redbubble. With this backing, the company is hiring top-tier engineers, designers, and product thinkers to help build the future.
A New Category: Universal Commerce Just as Stripe transformed payments and Plaid transformed banking, Carted is doing the same for ecommerce. You’ll be part of a company laying the groundwork for a new global standard one where commerce happens anywhere and everywhere.
If you want to help build the pipes of ecommerce 3.0 and make checkout as easy as clicking a link, join the journey at Carted.