Where customer research lives
We’re a rapidly growing global company helping organizations worldwide improve the quality of their products and services through the power of customer understanding. Dovetail was started in 2017 by Benjamin Humphrey and Bradley Ayers. They founded Dovetail with a belief that deep customer understanding is the secret ingredient to building great products.
Dovetail has grown a lot thanks to our 2,500+ happy customers. We believe that every single organization conducts research of some form. Our mission is to improve the quality of every thing.
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Working with us
Put the customer first
Seek to understand—and then solve—real customer problems. Earn and keep customer love through transparency, authenticity, and results. Watch competitors, but obsess over customers.
If we do it, we nail it
First impressions matter. Sweat the details, don’t sacrifice on quality, and create an awesome experience at every touchpoint whether it’s support, our interview process, or the product.
Be authentic, humble, and empathetic to others. Remember the human behind the work. Operate collaboratively—rally around problems, and celebrate wins together.
Do the thing
Keep the speed up by taking pragmatic risks. Only agonize over irreversible decisions. Be reliable and follow through. If you say you’ll do something, do it.
Open by default
Trust others and assume good intent. If you need to build context and understanding; ask. Always share information freely.