EQL
About
Making Product launches more reliable, fair, and memorable.
EQL is an end-to-end commerce solution built for brands to create unforgettable launch experiences for their in-demand products, giving fans fairer access to the products they're passionate about.
An alternative to traditional eCommerce platforms, EQL is a dopamine playground where brands can own the moment and build fan passion that extends far beyond the launch.
- Location
- Melbourne
- Website
- Visit website
- Founded
- 2024
- Employees
- 11-50
- Industry
- Ecommerce
- Funding stage
- Seed
The Matchstiq Top 2025
Snapshot of EQL
The Fairest Way to Launch High-Demand Products
Melbourne-founded EQL is redefining high-heat product drops with a platform built to stop bots, prevent site crashes, and give loyal fans a fair shot.
Launched by ex-Google engineers and sneakerheads frustrated by unfair releases, EQL powers limited-edition launches for global brands like Nike, Foot Locker, Crocs, and Sullivan’s Cove across 15 markets and 9 languages.
Why EQL Is a Great Place to Work ** Mission-Driven and Impactful** Join a company solving real problems in hype commerce, bringing fairness, transparency, and excitement back to product drops for millions of fans.
Global, Remote-Friendly Team With over 50 employees worldwide, EQL was built with distributed teams in mind. Whether you're in Melbourne or Madrid, you're part of a high-impact, supportive crew.
Cutting-Edge Tech and Scalability Work on complex engineering challenges at scale, EQL’s platform handles millions of entries, uses bot detection and multi-step verification, and is trusted by the world’s most iconic brands.
Backed by World-Class Investors EQL raised $25M AUD in a seed round led by Insight Partners and AirTree Ventures, giving it the resources to grow fast while staying focused on product and people.
If you're passionate about fair tech, digital culture, and building a category-defining company, EQL is hiring.