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GoodWork.ai

About

The most powerful analytics AI ever created for the retail sector

GoodWork.ai is working with a group of global retailers to build the most powerful analytics AI ever created for the retail sector.

We're building it specifically for the merchandise, finance and operations teams to make trade reviews fast, accurate and easy.

It allows users to analyse the impact of everything from promotions changes to the weather on product performance. And it will help users understand not just what changed, but the drivers of why things changed.

Location
Sydney
Website
Visit website 
Founded
2024
Employees
1-10
Industry
RetailTech
Funding stage
Seed

The Matchstiq Top 2025

Snapshot of GoodWork.ai

Reinventing Retail Decision-Making with AI

GoodWork.ai is tackling one of retail’s biggest pain points, slow, fragmented, and reactive data. Founded by Matt Smith (ex-BCG retail partner), Alex Bergsåker (AI for top global retailers), and Ric Porteous (PhD, ex-BCG data scientist), the company is building an AI-powered analyst that gives retail teams instant answers and proactive insights.

Why GoodWork.ai Is a Great Place to Work ** Real Impact** Help solve a $6B problem by replacing guesswork and delayed reporting with real-time, unified, actionable insights.

Tech at the Edge Work on proprietary models and LLM interfaces that replicate how top retail minds think, something never before possible.

Expert Team & Design Partners Join forces with founders who deeply understand retail and AI, and work alongside some of the world’s largest retailers. ** Frontier AI, Real Results** This isn’t theory - GoodWork is shipping breakthroughs weekly and proving that retail is one of the most exciting frontiers in AI.

If you're excited by big problems, fast iteration, and real-world AI applications, GoodWork.ai is the place to be.

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