Instant
About
Creating a frictionless economy.
Instant is the future of a frictionless economy, powering the instantaneous payments infrastructure and purchasing experience for the internet. We’re creating a world where the experience of completing a transaction is effortless, and Instant, anywhere and everywhere across the internet. We’ve raised over $2.2m in venture capital, as one of Australia’s biggest pre-seed funding rounds known to date.
- Location
- Sydney
- Website
- Visit website
- Founded
- 2021
- Employees
- 11-50
- Funding stage
- Pre Seed
The Matchstiq Top 2025
Snapshot of Instant
Fixing checkout for everyone else
Founded in 2021 by Liam Millward and William Gao, Instant makes one-click checkout and high-performance retention tools available to every e-commerce brand, not just Amazon.
Why work at Instant
Built from frustration, scaling with speed What started as a teenager's side project is now a venture-backed rocketship. Liam and Will turned cart abandonment into opportunity, creating a product merchants actually rave about.
Checkout meets growth engine Instant is more than a fast checkout. It’s a full suite - Audiences, Targeting, and Checkout, all working together to boost conversions, reconnect with lost customers, and drive repeat revenue.
Ridiculous early traction
- Raised AUD $30 million from Blackbird, Hummingbird, TEN13, and founders of ZIP and Scalapay
- Hit AUD $1.5 million in annualised revenue in year one
- Trusted by top Aussie brands like STAX, Ally Fashion, and Toys R Us
- Valued at over AUD $100 million by 2025
A team that’s just getting started Backed by world-class investors and driven by a young, ambitious team with something to prove, Instant is building fast in Australia and the U.S., with global scale in sight.
Vision To power the next generation of online shopping, simple for shoppers, smarter for merchants.