Groov
About
Help Your People Thrive
We are on a mission to help 100 million people with their daily mental wellbeing and save 100,000 lives. We do this by helping organisations, leaders and individuals find their Groov with their daily wellbeing. Our work transforms cultures and enables individuals and businesses to thrive.
We strive to lead the way internally, driving new ways of working, fostering a culture of psychological safety and wellbeing, and waving goodbye to outdated badges of honour around workload and busy-ness.
- Location
- Auckland
- Website
- Visit website
- Founded
- 2018
- Employees
- 11-50
- Industry
- HealthTech
- Funding stage
- Series A
The Matchstiq Top 2025
Snapshot of Groov
Unlocking Organisational Performance with Workforce Science
Groov is a workplace science platform that helps leaders optimise performance, engagement and resilience across their organisations.
By combining behavioural science, AI and real-time analytics, Groov empowers executives to align their people strategies with business goal, reducing turnover, improving workflows and lifting satisfaction.
Built for decision-makers, the platform surfaces actionable insights that help businesses respond to change, foster high-performing teams and support a thriving culture.
Co-Founded by Leaders in Performance and Wellbeing
Groov was co-founded by Sir John Kirwan, former All Black and global mental health advocate, alongside tech entrepreneur Adam Clark. Together, they bring a unique perspective to people performance, blending human insight with data-driven decision-making.
Why Groov Is a Great Place to Work
Purpose-Driven and People-Led At Groov, you’ll be building tools that help real people and workplaces thrive, making a measurable difference to how companies support their teams.
Cutting-Edge Tech Meets Behavioural Science Work alongside product, data and science experts who are pushing the boundaries of workplace performance through AI, behavioural insight and analytics.
Working with us
Values
Walk Our Talk
We weave our 6 pillars into our days and practice vulnerability and nurture a culture of psychological safety.
Do what you said you’d do
We hold ourselves and each other accountable and prioritise, focus and maintain healthy boundaries so we can do our best work.
Amplify Others
We intentionally help others grow and be the best them they can be. We’re curious and we value the unique strengths we each bring.
Agree to disagree & commit
We aim to get it right, not be right - we’re open-minded and we listen. We share our views and respectful challenge ideas when we disagree.