MarginFuel
About
Price optimisation software that empowers rental vehicle operators
MarginFuel supplies global leading SaaS software to manage and optimise pricing for vehicle rental operators. MarginFuel uses innovative and proprietary technologies to help customers improve revenue by 5-10% and gross margin by >20%.
- Location
- Wellington
- Website
- Visit website
- Founded
- 2006
- Employees
- 11-50
- Industry
- Automotive
- Funding stage
- Seed
The Matchstiq Top 2025
Snapshot of MarginFuel
Powering Smarter Pricing Decisions for Rental Vehicle Operators
MarginFuel provides intelligent price optimisation software that helps rental vehicle operators boost revenue and stay ahead of the market.
With cutting-edge forecasting and AI, the platform gives operators the insights they need to set smarter prices, not just reactively, but proactively.
Backed by a world-class team of data scientists with over 500,000 hours of predictive modelling and price optimisation experience, MarginFuel combines technical expertise with deep tourism industry knowledge. The platform supports pricing programmes across the spectrum, from global Tier 1 brands to nimble, high-growth operators.
Why MarginFuel Is a Great Place to Work
Real Impact for Real Operators You’ll be solving pricing challenges that directly impact the profitability and sustainability of rental and mobility operators around the world. What you build makes a measurable difference.
World-Class Tech with Human Smarts AI is just the start. Our platform is built on deep expertise and real-world insight, and our team blends world-class data science with commercial nous and a customer-first mindset.
Innovation at Scale We process millions of data points every day and turn them into simple, actionable insights. If you thrive at the intersection of big data, performance, and usability, you’ll fit right in.
Working with us
Values
RAPID GLOBAL GROWTH
MarginFuel’s people are part of an exceptional global growth story, with opportunities to help drive our rapid expansion into the worldwide market. Our goal is to be the number 1 pricing optimisation and forecasting provider in the vehicle rental industry, delivering excellence in product and service.
PEOPLE FOCUS
We have a close-knit team that promotes teamwork, communication, and ongoing development above everything else. Based in Petone but with staff around New Zealand and abroad, we use a hybrid working model that allows for full remote, in-office and everything in between. We operate with compassion and value continuous learning, diversity, and a fun working environment.
CUSTOMERS AND PARTNERS
At MarginFuel our customers come first. We have unified our mission with that of our customers, aiming to deliver a product that sets the global standard for revenue management. Our customers are MarginFuel advocates and are passionate about the product, and we endeavor to forge strong, long-term strategic partnerships.
INNOVATION
We strive to be market leaders in the vehicle rental pricing and revenue management space. Our solutions are shifting the market paradigm, with creative innovations that drive change for our customers.
INTEGRITY
We are focused on delivering on our commitments on time, every time. We promote open, honest, and direct communications – both internally and with customers – with clarity, accountability, and ownership.