Parrot Analytics
About
Content Demand Measurement
Parrot Analytics works with the world’s largest studios, networks and OTT platforms to apply our 360 degree view of content to optimize monetization decisions.
- Location
- Auckland
- Website
- Visit website
- Founded
- 2012
- Employees
- 51-100
- Industry
- Data Analytics
- Funding stage
- Series A
The Matchstiq Top 2023
Snapshot of Parrot Analytics
Parrot Analytics is on a global mission to connect content creators with consumers by enabling data-driven decision making along the premium content value chain.
The market opportunity ahead for Parrot Analytics
Parrot Analytics is the leading global content demand analytics company for the multi-platform TV business. With the world's largest audience demand datasets, the company currently tracks more than 1.5B daily expressions of demand in over 100 languages from 200+ countries.
With Parrot Analytics' DEMAND360 platform, everyone from individuals to global media powerhouses can access tools to help better understand the global demand for content across all platforms, as well as drive better production, distribution, acquisition and marketing decisions, and increased subscriber growth and retention.
The company has offices in Los Angeles, New York, London, Mexico City, São Paulo and Auckland.
Why Parrot is a great place to work
Parrot is an awesome place to be! We empower some pretty cool clients in the media & entertainment industry (from Lionsgate, Masterclass, NBCU to YouTube and Facebook) to understand global audience demand for TV, Movie and Talent.
We have the world's largest audience behaviour data sets and the industry's leading AI platform, and process over 3+ Billion events (that's 5-10TB data) on any given day!
