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Co-founder and Co-CEO at Sharesies

Investing made easy.

Brooke and the team at Sharesies are not concerned about following the traditional mould of building a business. 

An idea that started out with seven founders, six of which are now full-time and three that share the role of CEO, collaboration is at the heart of everything they do.

The philosophy behind Sharesies is trying to create a level playing field when it comes to investing.

“We wanted to give someone with five dollars the same investment opportunities as someone with $500,000. With the technology available today, there’s no reason why access to wealth development should be so unequal. The opportunities need to be shared a lot more. That’s why we created Sharesies - to make it really easy for people to get into investing, and to help them feel confident and motivated as investors.

The minimum investment is five dollars, and Brooke says their model has attracted a lot of first-time investors, who are learning about finance as they use Sharesies.

Alongside breaking-down the barriers to investing, Sharesies is focused on creating an inclusive work culture with a workforce that is representative of all Aotearoa.

In this conversation, Brooke delves into her own career journey into working in tech, how the founding team at Sharesies came together, their shared values and how that has informed the decisions they have made.

Brooke also shares her experience of returning to work as a mother, how the team at Sharesies are continuously trying to evolve to support the employees through all of life challenges as well as some career advice for people that might be interested in working at Sharesies.

About the Speaker


Brooke Roberts thumbnail

Brooke Roberts

Brooke migrated from the Hawke's Bay to Wellington after finishing high school, with a keen interest in getting into the business world.

Brooke knew she wanted to start her own business and combine her twin interests in marketing and finance. Her dream started to gain momentum when she met a group of like-minded entrepreneurs whilst she was working at Xero.

The idea and business plan for Sharesies was hatched in October 2016, and the company became incorporated in February.

Brooke says the philosophy behind Sharesies is trying to create a level playing field when it comes to investing.

Alongside the six other Co-founders, they wanted to give someone with five dollars the same investment opportunities as someone with $500,000.

Brooke hopes that Sharesies will encourage more New Zealanders to think about their financial futures.

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