From Retention to Advocacy: How to Use Customer Marketing to Grow Your SaaS Business Wednesday, 26 July 2023, 11.00AM - 12.00PM

Overview:

Far too often SaaS businesses put all their focus into ‘top of funnel’ customer acquisition and underinvest in customer retention. The customer experience doesn’t end once first payment has been secured, and SaaS businesses need to build a plan that spans the entire customer lifecycle to succeed long-term. However, customer marketing often falls down a crack due to a lack of clear ownership between customer-facing functions.

Without a strong customer marketing engine, you’ll likely end up with expensive churn (the classic leaky bucket) and additional pressure on the acquisition engine to keep filling the top of the funnel. And when economic conditions get tougher and your runway needs to extend out, customer marketing is more crucial than ever – it is the fuel to your SaaS engine.

Who should attend?

This webinar is a must-attend event for SaaS CEOs, marketing, sales and customer success leaders.

You will learn:

• how to bring together customer success, sales, product and marketing for better alignment
• how to right size your marketing approach - particularly as markets get tighter
• the key ingredients to develop an effective customer communication strategy that doesn’t stop at acquisition
• how to foster advocacy and leverage customers for content and events

Following this session, you should be able to bring together your customer success, sales, product and marketing leaders to develop a customer marketing strategy that fuels your SaaS growth engine.