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Digital Marketing Manager

Description

Tradify offers a dynamic high growth environment where people can learn and thrive. If you want a fast paced, action oriented and sometimes unpredictable and challenging work environment, you’ll fit right in. Fundamentally we want to solve big problems and build great products that people love and can’t live without.

So we need a passionate, experienced, metrics-driven Digital Marketing Manager to focus on creating and capturing demand using a variety of digital channels. You’ll be primarily responsible for driving demand generation in the form of qualified trials and managing an ongoing conversion rate optimisation program. We’re looking for someone who’s a pro at managing and optimising digital channel performance, identifying and testing new lead gen opportunities and challenging the status quo. You’ll have great hustle, be able to make things happen fast and thrive on the challenge of improving the ROI on our digital marketing investments.

Do you want to be part of one of the fastest-growing SaaS companies in Australasia? Always wanted to work at a values-led company that puts people and culture front and centre? Are you ready for a job that rewards your passion for learning with opportunities to grow your skills?

Not only will you be helping Tradify hit our aggressive growth goals, you’ll also be making a measurable difference in the lives of thousands of tradies around the world.

If you thrive on measuring performance, crunching numbers, hunting out new growth opportunities and getting stuff done, and you know that having fun and working together is key to a great work environment, you’re gonna fit right in. In a typical day, you might:

Requirements

You’re going to love this job if you:

  • Have at least 3 years of digital demand generation experience in a performance marketing and/or digital marketing role.
  • Have a deep understanding and experience in digital lead generation and conversion rate optimisation.
  • Thrive on implementing, managing and optimising the performance of a variety of digital channels, including but not limited to websites, Paid Search , Review Sites, App Stores, Facebook etc, to drive global demand generation.
  • Have hands-on experience using tools like Google Analytics, Google Ads, Google Playstore, Facebook etc
  • Have a track record of innovation and marketing experimentation, with clear examples of truly unique ways you’ve successfully driven digital demand.
  • Have first hand experience analysing data and performance, brainstorming ideas to shift behaviour and running tests in a systematic way as part of a conversion optimisation program.
  • Are an analytical thinker with experience in campaign reporting, A/B testing design and analysis.
  • Like testing different messaging, tactics, strategies and approaches and rigorously tracking the performance to measure ROI and CAC. You’ll be excited to constantly improve effectiveness and ROI.
  • Can demonstrate your skills at building productive cross-functional relationships and collaborating to identify opportunities for growth.

Benefits

We offer a dynamic high growth environment where people can learn and thrive. If you want a fast paced, action oriented and sometimes unpredictable and challenging work environment, you’ll fit right in.

For the right candidate, we offer a great benefits package, including competitive remuneration, Employee Share Options (ESOP), Down Tools Days (6 days a year to follow your passion), Volunteer Leave (to pay it forward in our community), Birthday leave (a paid day off so you can celebrate) and a values based culture.

Interested? Want to know more? Get in touch

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