Narrative
About
Made for storytellers, by storytellers
AI Software for Photographers
We view photography not just as an art form, but as a powerful narrative medium, intimately entwined with our collective human journey. However, we recognise that photographers often face monotonous tasks that can suppress their creative energy.
Our mission is to break down these barriers and champion photographers by providing them the tools they need to unlock their creative potential. By strategically eliminating the challenges that hamper their workflow, we aim to create an environment where their artistic potential will thrive.
Our flagship product, Select, uses AI to assist photographers in the process of finding their best images from a photoshoot, saving them hours of their time and relieving them from thousands of small decisions.
- Location
- Auckland
- Website
- Visit website
- Founded
- 2019
- Employees
- 11-50
- Industry
- Artificial Intelligence
- Funding stage
- Seed
Culture
Our space
The Matchstiq Top 2025
Snapshot of Narrative
Revolutionising the Post-Shoot Workflow for Photographers
Narrative is on a mission to give professional photographers their time back.
While photography is about capturing human stories, most photographers spend four days behind a screen for every one behind the camera. Narrative is changing that with smart software that understands the meaning behind images, not just the metadata.
Their flagship tools use AI to radically streamline the post-shoot process, helping photographers cull, curate, and publish faster than ever before. With over 2 billion images imported into Narrative Select annually and 22+ million blog posts viewed through Narrative Publish, the platform is quickly becoming essential in the photography toolkit.
Founded in Auckland by internationally renowned wedding photographer James Broadbent (of Chasewild), Narrative has grown into one of New Zealand’s leading startups. The team now spans engineering, design, marketing, and photography, with roots in companies like Uber, Google, Dropbox, Microsoft, and Xero.
Why Narrative Is a Great Place to Work
Purpose-Driven Product Every feature Narrative builds is aimed at freeing up photographers to do more of what they love, shooting, not sorting. You’re working on tools that give creators their time back.
A Team That Gets It Many on the team are photographers themselves. Others bring deep technical expertise. It’s a rare blend of creative empathy and engineering muscle working toward a shared goal.
Global Reach, Humble Roots From its base in Auckland, Narrative now supports users in 165+ countries. It’s a fast-growing product with a truly global user base, and plenty of room to grow.
Built for Real-World Impact Narrative isn’t building for likes, it’s building to remove friction in the lives of tens of thousands of creative professionals. You’ll see the real impact of your work, fast.
Narrative is always on the lookout for passionate people who want to empower creatives. If that sounds like you, check out open roles, or reach out anyway.
Working with us
Values
Seek the truth
We seek out our strengths and weaknesses and accept them – at all times being authentically true to ourselves, and each other.
Create like an artist
We walk in artists’ shoes and embrace creative freedom. We’re curious, passionate and hunt for the deeper meaning.
Play like a child
We give ourselves permission to laugh, play and be vulnerable like we are children again. Humour is valued highly and shared liberally.
Nurture each other
We grow tall by nurturing each other with kindness and compassion. We celebrate, show our gratitude and care with diligence.
Champion your craft
We champion our craft and our team – owning our work, striving for excellence and inspiring each other to do the same.
