Louise Lusty, Marketing Director at Flux Federation
A love of working with people and constantly learning has meant that Louise Lusty, Marketing Director at Flux Federation, has found a space to combine both.
We caught up wtih Louise to learn more about her career path into working in marketing, what a typical day in the life looks like for her currently and what she loves about the path she has chosen.
Thanks for sharing your story, Louise.
How would you explain to a five-year-old what you do for work?
In a nutshell I help to convince business people that their lives would be so much better if they bought our product. I spent my earlier career in B2C marketing and that was a little easier to explain to my own 5 year old's at the time - I even used them as cheap talent in an ad!
And for the adults, what does a typical day-in-the-life look like?
Flux is fully remote which means that I generally manage to cram quite a bit in to my morning, so it's usually a juggle of kicking kids out the door to school and getting some exercise in, the dog generally gets a quick walk too.
Then it's on to my daily stand ups - sales and then marketing to get up to speed on the urgent and important things to tick off. Given we are a lean team the rest of the day is a blend of assisting my team with whatever they have on, working through my own to do list and various virtual meetings.
I have found that my sweet spot for concentrating on strategy is 3pm onwards so I'll typically be fully engrossed in some copywriting/strategy work after I've said a quick 'Hi' to the kids and checked in on their day until they start asking what's for dinner!
What did you dream of doing when you were young?
I never had a really set idea of what 'I wanted to be when I grew up' that I can recall anyway. While I was at Uni I thought I wanted to work with people in some sort of HR capacity so studied some psych papers which I loved.
What do you love about your job?
So many things! I have had such a varied career and feel so fortunate to have experienced all the things I have as a result of it including some bucket-list items like attending a World-Cup Football game in Germany with adidas, touring NZ with the All-Blacks, organising new vehicle launches all over the Country both here and in Australia (I worked for Ford in AU for 4 years), the list goes on.
Essentially when you strip it all back, I love learning, and marketing is ever evolving so I love to immerse myself in new trends, data, insights which are relevant to the role I'm in. I love working with people and sharing what I know with my team and those around me and learning from them to improve myself. And I love creativity, helping to shape an idea and bring campaigns to life.
Tell us a little bit more about your career pathway and how you got into your current role?
I returned to NZ after spending a year in the US on a student change and went straight to Uni, but wasn't really sure what I wanted to do at the end of it all.
I had a year off working full-time as a receptionist in a training company and regained my passion for study and focus on marketing. This was after doing some junior marketing tasks for them including one of my monumental mistakes to date of deleting a single name on an excel doc and stuffing up the entire customer mailing list for a promo.
I graduated with a BA from Auckland University and went straight to the UK where I did various contract jobs in London including some junior marketing roles and have worked in marketing ever since.
What do you love about your role and why should others consider the career path?
Given the interface the marketing team has cross-functionally I think it's so important that you are a true team player and can work out the best way to engage with different stakeholders - soft skills are key!
Sound decision making skills are also key some days I feel like I'm constantly making judgement calls, sometimes there's data to help but often you have to go with a gut feel/experience.